Tuesday, 16 February 2010

Interesting Theories

Finished February 16
The Design of Business: why design thinking is the next competitive advantage by Roger Martin
This is a fascinating look at business success written by the Dean of the Rotman School of Management at the University of Toronto.
Martin has been involved in business strategy for years, directly in businesses, as a consultant, and as a board member. Therefore he knows whereof he speaks. He gives solid examples of businesses that use design thinking, as well as a good overview of what design thinking really is and how to keep it from devolving into the reliable standard way of doing business.
The examples include both health care and consumer products and show how management can either lead design thinking themselves or create the environment to foster it. The last chapter gives ways to help all in business to move towards this successful way of doing business.
This will definitely get you thinking out of the box.

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